I’m an award-winning Creative Director with over 19 years experience of creating bold and impactful work for some of the world’s most iconic brands.
After 12 years at Saatchi and Saatchi, I now work independently as a creative leader bringing together incredible collaborators from my network built during my time spent at top advertising agencies such as 4Creative, BBH and DDB.
I also work as Consultant Creative Director for Pregnant Then Screwed where I’ve shredded 74,000 CVs headlined the BBC 10 o’clock news and helped change government policy for 4.6 million parents.
As a campaigner and mentor for women and working parents, I’ve worked directly with the Publicis Groupe UK CEO to deliver industry-leading change for over 5,500 Publicis Groupe UK employees across 32 agency brands. I’ve spoken at Creative Circle, Viva Women and been voted a Pitch 100 Superwoman by my industry peers.
I can’t wait to see what comes next.
Some people said some nice things about me:
“Gemma is the kind of person every client dreams will be on their account. She slotted herself into our brand with ease, showing up to every single meeting prepared and overflowing with well researched and innovative ideas. She spotted any potential issues miles before we did and showed up with brilliant solutions before we had even figured out there was a problem. The campaign she delivered for us was award winning and smashed every single KPI we'd set. If I was ever to build my dream agency she would be the very first person I would try recruit.”
Lauren Fabianski, Head of Communications, Pregnant Then Screwed
“I have known Gemma for more than a decade and have had the pleasure of working with her on many varied assignments. Gemma is a real creative talent. She is thoughtful, thorough and extremely hard working, making her ideas powerful and buyable every time. As a strategist, I find her brilliant, as she likes to follow the brief and really get into how to solve it properly. Along the way, I have had lots of new business success with Gemma and would always want her on my team. She is a great creative brain. That’s it.”
David Hackworthy, Chief Strategy Officer, Publicis Groupe
“Gemma is a brilliantly engaging creative leader and a resourceful collaborator. During my time working with her, she built strong relationships with both the internal and client teams which helped us all navigate the complexities of the campaign and its tricky stakeholders. The result was award-winning creative work for the squad and agency, and it couldn’t have happened without Gemma at the helm.”
Alicia Iveson Co-Founder and CEO, Hijinks
“Gemma is an ultra rare breed of CD, equally at home concepting and directing digital as much as ATL. Gemma is literate in digital culture and she has an intuitive understanding of how brands can leverage that culture for famous and effective campaigns. Her work on Oreo has transformed standardised global toolkits into super entertaining local campaigns. Underlying all Gemma's work is a joie de vivre that brings stories to life in the way that audiences want in their feeds.”
Neil Boorman, Ex Head of Creative at TikTok EU
“Gemma brought to life our childcare campaign in a creative, impactful, innovative series of stunts that took place across the uk. We all absolutely loved working with her and her leadership on this campaign had a significant impact on the Government’s decision to make the biggest investment in childcare we have ever witnessed. I could not recommend Gemma highly enough.”
Joeli Brearly, Founder, Pregnant Then Screwed