SPEC WORK: Homeaway (now Vrbo) wanted to talk about their holiday rentals in Florida and the fact that, unlike other villas in the area, with Homeaway you have the whole pool all to yourself. The client were expecting some display ads, but I wanted to give them something more ambitious.

These Florida-inspired inflatables were designed to take up the whole pool, create maximum PR as well as create visual assets for social media and the requisite display ads.