To announce special edition Oreo x Pac-Man cookies we came up with a playful campaign to transfer Oreo’s iconic cookie into Pac-Man’s famous 8-bit style and start mysteriously invading the UK with them.
Since the days of Sherlock Holmes, the UK has loved a mystery to solve. From crop circles to beaches, the mysterious giant 8-bit shapes will begin appearing all over the UK overnight. Via local influencers we’ll push out sightings on their social channels and set up a mysterious countdown website to announce the partnership.
Since the days of Sherlock Holmes, the UK has loved a mystery to solve. From crop circles to beaches, the mysterious giant 8-bit shapes will begin appearing all over the UK overnight. Via local influencers we’ll push out sightings on their social channels and set up a mysterious countdown website to announce the partnership.
When people start to google it, they’ll find a link to a myserious countdown timer which will eventually announce the partnership.
