To announce special edition Oreo x Pac-Man cookies we decided to transform Oreo’s iconic cookie into 8-bit giant cookies and start mysteriously invading the UK with them.
Since the days of Sherlock Holmes, the UK has loved a mystery to solve. From crop circles to beaches, the mysterious giant 8-bit shapes would begin appearing all over the UK overnight.
This was some of the work we developed for the brief...
Since the days of Sherlock Holmes, the UK has loved a mystery to solve. From crop circles to beaches, the mysterious giant 8-bit shapes would begin appearing all over the UK overnight.
This was some of the work we developed for the brief...
Via local influencers we’d push out sightings on their social channels...
When people start to google it and look on reddit forums, they’d find a link to a myserious countdown timer which would eventually announce the partnership.
