We were briefed to launch the Oreo x Pac-Man partnership in the UK. The partnership involved selling packs of special edition Oreo x Pac-Man cookies which you could then scan to play Pac-Man and win prizes. This is some of the spec work for it.
We loved the idea of pushing against boring British biscuits that were just for eating, with the insight that these were not only biscuits you could eat, but also biscuits you could game with too.
What a time to be alive.
We loved the idea of pushing against boring British biscuits that were just for eating, with the insight that these were not only biscuits you could eat, but also biscuits you could game with too.
What a time to be alive.
But, plot twist.
What we wouldn’t put in our comms is that we’d ‘secretly’ hacked the rest of the biscuit market using our biscuit scanning tech to link boring British biscuits to the most playfully boring content out there.
This would appear to be organically seeded online and in social.
