We were briefed to launch the Oreo x Pac-Man partnership in the UK. This meant that for a limited time you could scan Oreos to play Pac-Man and win prizes.
We positioned this partnership as a huge innovation: these were not just biscuits you could eat, but biscuits you could game with.
What a time to be alive...
We positioned this partnership as a huge innovation: these were not just biscuits you could eat, but biscuits you could game with.
What a time to be alive...
BUT...
***PLOT TWIST***
what we wouldn’t put in our owned channels and paid for media is that we’d secretly hacked the UK biscuit market using our biscuit scanning tech embed boring British biscuits to the most playfully boring content out there. So scan an Oreo and get to play Pac-Man, but scan a custard cream and get a 240 page pdf kettle manual or watch someone count from 1-100,000...
***PLOT TWIST***
what we wouldn’t put in our owned channels and paid for media is that we’d secretly hacked the UK biscuit market using our biscuit scanning tech embed boring British biscuits to the most playfully boring content out there. So scan an Oreo and get to play Pac-Man, but scan a custard cream and get a 240 page pdf kettle manual or watch someone count from 1-100,000...
Cue chaos on socials and reddit forums as people wonder how on earth they hadn’t realise this before...
