Trust The Twist was a global campaign inviting people to make decisions based on the twist of an Oreo (creme on the left, do X, creme on the right, do Y).
For the UK market we wanted to base the decisions on very British moments over the course of Summer using special build OOH to give each decision more context and cultural relevance.
In the end the only the Devon/Cornwall one ran which was a shame - I like the playfulness of the creative media placements.
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For the UK market we wanted to base the decisions on very British moments over the course of Summer using special build OOH to give each decision more context and cultural relevance.
In the end the only the Devon/Cornwall one ran which was a shame - I like the playfulness of the creative media placements.
This special build ran on the Devon/Cornwall border:
The below would run in Newcastle or Liverpool:
