SPEC: A few years a go, we were asked to pitch for the social side of the Richmond sausages brand. We won it with this work, and although it was never made, it still makes me chuckle...

 Richmond is all about bringing the family together, so in order to create more time for that, we came up with the pitch-winning idea of ‘Send a sausage to work day’.

Based on the existing ‘Bring your child to work day’, this would be a day where a sausage would do your job for you. Richmond would then pay for you and your family to have a fun day out whilst the sausage stood in for you. The concept could be advertised using comedic little sketches where sausages are in various high jepoardy jobs such as airline pilot, hairdresser and surgeon.