To demonstrate the power of TV, we took a stray dog and made him into a household name. In the process, we won ITV’s Ad Of The Year as well as picking up awards at D&AD, Creative Circle, British Arrows, Campaign Big Awards and David Reviews Ads of the Year. It was watched millions on times on youtube, received hundreds of pieces of press coverage (from the Daily Mail to the FT) and a whole lot of love from the public. Harvey himself amassed hundreds of thousands of followers, his own Wikipedia page and was named Celebrity Dog of the Year. Shot
by Andy Mcleoud at Rattling Stick.
“If you aren’t a Harvey fan yourself, it means you were either out of the country
for the festive period, or you simply don’t like dogs. For Harvey may well be on
the way to becoming the most famous hound in Britain”.
Daily Mail
“Don’t be impressed by the five-star verdict; this ad can’t afford to be bad. In fact, it can’t even afford to be merely good. After all, if you are the marketing body for commercial television and you try to make a TV ad about the effectiveness of TV ads, you can’t afford to be anything less than great”.
Financial Times